Tata Motors recently launched the Tata Ace Mega with the tag line “ab life mein jo hoga mega hoga”. To introduce this new entrant in the market, Tata Motors has launched a series of events across India, executed by T.I.C. This series of events is a one of a kind project where the company is reaching out to more than 150 cities. These events began in July this year and will go on till the end of the year. As of now, more than 120 cities have already been covered. Tata Motors has reached around 40,000 people so far.
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