Tag Archives: Industry Forecast 2016

Industry forecasts Experiential Trends in ’16

Trends in the events and experiential marketing industry are ever changing. Brands and agencies can be often spotted spending millions on research to find out what will work with the target audiences and how can they formulate their marketing strategies accordingly. However, if 2015 was any indication the trends that will make a successful experiential initiative for brands in 2016 seem to be more diverse and outrageous than ever.

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Gaurav Dhall Rounds Up 2015 and Highlights Trends of 2016 for T.I.C. and the Industry

Despite the changing economic conditions in the country, the event industry in India remained unperturbed in 2015, registering an overall growth of approximately 22%. This growth was motivated by a burgeoning demand for experiential events by the corporate sector, which is leaving no stone unturned to lure customers.

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