TATA Motors, India’s largest commercial vehicle manufacturer, has recently launched its all new TATA Ace Mega with the tag line of “Ab life mein jo hoga Mega hoga”. This variant is TATA’s strategy to continue the legacy established by Tata Ace “Chota Haathi” which has over 14 Lakh customers on road.
To introduce this new entrant in the market, TATA Motors has launched series events across India, executed by T.I.C. This series is one of its own kinds of project where the company is reaching out to more than 150 cities. As of now, more than 120 cities are already covered. There are two formats of the events; large scale and small scale. Cities which are already covered includes Jodhpur, Cuttack, Jaipur, Udaipur, Indore, Bhopal, Jabalpur, Bhubaneswar, Chennai, Salem, Coimbatore, Madurai, Baroda, Ahmedabad, Thane, Gorakhpur, Allahabad, Varanasi, Kolkata, and Bangalore among others.
These launches showcases Ace Mega along with Quick change and illusion acts, quiz shows, UV acts, dance programs interacting sessions, followed by the dinner. These acts are well received by the audience who find these acts unique, entertaining and informative at the same time.
The biggest challenge for T.I.C. was to successfully deliver the event not only in big metros but also in suburbs where basic infrastructure is not available. With T.I.C.’s past experiences and TATA Motors support, the company has successfully organized, managed and delivered these events with same standards in every city.
T.I.C. is an event management firm has over 23 years of experience in international events, weddings, live communications and experiential marketing. It has pan India presence and representation offices in Kuala Lumpur, Malaysia, Dubai, North Africa and Malta-located in the heart of the Mediterranean Sea as well as reaches out to the most sought after destinations in Southern Europe, North Africa, Middle East & South East Asia. The company stands on the pillars of excellence, exuberance and experience and is regarded as one of the pioneers of Event Management Industry. With the presence of more than two decades in the industry, T.I.C. today act as one stop solution provider for all Event management solution. The company has successfully delivered more than 17,000 projects.
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