26th May 2015, New Delhi: T.I.C. recently managed branding, activations and events for Kings XI Punjab during IPL 2015. The activities, which started with press conference was followed by Meet & Greet, stadium and venue branding and activations.
The press conference held in Mumbai was attended by key TATA Motors officials’ along with actor Preity Zinta, owner of Kings XI Punjab, cricketer Virender Sehwag and other key members of the KXIP management. At the press conference the new jersey of the team was unveiled to the press and announcement of TATA PRIMA as the title sponsor of KXIP for the second year in a row was made.
Post that the IPL season kick started with a Meet & Greet session in Pune where the KXIP team enjoyed the warm hospitality of over 20000 people at the TATA Motors plant. A cavalcade was taken out through the plant where the key representatives of KXIP team were given a guided tour of the plant at the same time.
The journey continued to Pune and Mohali where T.I.C. managed the entire stadium branding for TATA Motors for KXIP. In the stadium T.I.C. carried out an activation program where T.I.C. displayed TATA Motors Prima trucks and created larger than life wishing bats that were open for KXIP fans to sign on and cheer KXIP. This activation was attended by approx 40,000 people and the wishing bat was signed by approx 5,000 KXIP fans. Apart from this, T.I.C. also arranged for face painting activity for the KXIP fans, who thoroughly enjoyed and participated in the activities.
Post that there was Meet & Greet session for TATA Motors regional team members, key TML customers and their families managed by T.I.C, where celebrity emcee Sameer Kochchar was roped in for the activity.
Along with the above T.I.C. managed the entire branding for KXIP for the IPL season this year. T.I.C. team travelled with KXIP team to all the match venues and managed the entire set of activities smoothly and flawlessly on a quick turnaround time.
T.I.C. is an event management firm has more than 23 years of experience in international events, weddings, live communications and experiential marketing. It has pan India presence and representation offices in Kuala Lumpur, Malaysia, Dubai, North Africa and Malta as well as reaches out to the most sought after destinations in Southern Europe, North Africa, Middle East & South East Asia for their various projects. The company stands on the pillars of excellence, exuberance and experience and is regarded as one of the pioneers of Event Management Industry. With the presence of more than two decades in the industry, T.I.C. today acts as a one stop solution provider for all customer engagement solutions. The company has successfully delivered more than 17,000 projects till date.
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