T.I.C. is all set for TATA Motors T1 Truck Racing Season 3

• This new season will feature 12 Indian drivers that will compete on Race Day
• Season 3 to feature two race categories:
SUPER CLASS – Comprising of Indian race truck drivers
PRO CLASS – Comprising of internationally acclaimed drivers
• This year will be bigger than last year in terms of engagements and audience

17th March 2016, New Delhi: Stage is set for the roaring racing behemoths who will compete with each other at Buddh International Formula 1 Circuit in Greater Noida on 20th March 2016. Yes, Tata Motors T1Truck Racing Championship 2016, managed and executed by T.I.C. is ready to thrill its audience with the enthralling racing once again.

Tata Motors T1 Truck Racing started with an objective to project trucking as an aspirational profession for the next-gen truck drivers. In its 3rd year, we can proudly say that it has changed the perception of people towards truck driving as a profession. This year this race is even more special as Indian drivers are also going to compete for the first time in the race.

This year’s theme is ‘India to the World’ and everything is arranged accordingly. Another highlight of this season is the Indian drivers who are selected through an integrated ‘T1 Racer Program’ which ran throughout the country by the agency and the company. 12 drivers are selected via this program, from a pool of over 550 driver entries, from Tata Motors customer base. These 12 drivers will now be competing against each other at the internationally acclaimed Buddh International Circuit, Greater Noida.

Talking about the season 3, Gaurav Dhall, MD, T.I.C. shared, “T1 is not just any sports event, it’s in a different league altogether. This year there will be a sense of honour, a patriotic feeling of watching our own people racing these high-breed trucks which were only meant for international drivers. We have shown to the world that Indians are no less than anyone. This feeling in itself is of great pride and we spent so much of time for this and heavy investments are made to turn a dream into a reality. I am sure one day T1 will become an international event and will attract people around the world.”

Like its previous editions, Season 3 of the championship will continue to host experienced international drivers representing six teams, featuring 12 Tata PRIMA race trucks, built for the purpose. On the race day, there will be two race categories, with four races –
• Two SUPER CLASS – Comprising of Indian race truck drivers
• Two PRO CLASS – Two Pro Class – Comprising of Internationally acclaimed drivers with proven experience in the field of truck racing.

To popularize the event further, there are various activities carried out in the popular malls of Delhi / NCR and various other cities. Like previous year, there are various marketing activities that are still ongoing to promote Tata Motors T1 Truck Racing Championship 2016. This includes Mall activations in approx 15 malls in Delhi NCR, Agra and Kundli, TASS (TATA Authorized Service centres) activities to approx 80 cities and more than 90 outlets and many more activities across India.
Also this year more than 43 key modifications have been made to meet a mix of safety and performance needs as per guidelines from British Truck Racing Association. These include significant changes in fuel tank, brake cooling system, propeller shaft guards, racing seats and safety belts, exhaust, steering wheel among others. The trucks have gone through multiple quality checks and also tested on the test circuit at Jamshedpur for high speed run and control.

In terms of entertainment, there will be performances by Badshah, Sunidhi Chauhan, Neeti Mohan, Garima Yagnik which will make this edition bigger and more entertaining than last seasons.
The event is scheduled at 20th March 2016 and will be attracting sports enthusiasts across the country.

About T.I.C.
T.I.C., an ISO certified event management firm, has over 23 years of experience in international events, weddings, live communications and experiential marketing. It has pan India presence and representation offices in Kuala Lumpur, Malaysia, Dubai, North Africa and Malta – located in the heart of the Mediterranean Sea as well as reaches out to the most sought after destinations in Southern Europe, North Africa, Middle East & South East Asia. The company stands on the pillars of excellence, exuberance and experience and is regarded as one of the pioneers of event management industry. With the presence of more than two decades in the industry, T.I.C. today act as one stop solution provider for all event management solution. The company has successfully delivered more than 17,000 projects.

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