TATA World Truck Mumbai

Theme :
Theme suggested by T.I.C. was Transformers and it was a time coded show

 T.I.C. Delivered:

  • Trucks Displayed at Various Levels & Positions revealed with lighting & sound effects
  • First time in India a Central LED Screens slide together to become one giant screen.
  •  Central Holographic projection used to create a technical feel and show CAD drawings and formations of important features and mechanics which make up the WORLD Truck Series
  • The grand unveiling and launch of the TATA Motors World Truck in Mumbai by TIC saw a 1200 strong audience including the top brass of TATA Motors. The launch allowed us to utilize some of the most impressive technologies available to the event marketing industry today highlighted by multiple holographic projectors and cutting edge motion sensing technologies.


Huge media turnout


  • Project Name
    TATA World Truck Mumbai
  • Client Name
    TATA Motors
  • Industry Name
    Press Conferences, Dealers/Consumers Meet
  • Project Type