TATA Motors Medium & Heavy Commercial Vehicles Customer Meet

Objective:

Keeping in mind that TATA Motors has always been the first in introducing innovative products and solutions for the Transport industry (be it for transporters, drivers & fleet owners or partners like TATA Motors was the first to introduce 4 years warranty in the sector)

T.I.C. Deliverables:

  • The brand promise of TATA  Motors – “Ek Kadam Aagey” – was brought to life by T.I.C. by building the event concept around this tagline
  • The multi-city event series was carried out smoothly in every city.
  • New range of TATA Medium &Heavy Commercial Vehicles and TATA Fleet man Service Demo was displayed at the event.
  • Famous dance troupe – Prince Group performed live and enthralled the audience.

Result:

Client appreciated the way T.I.C. executed the event in all the cities.

  • Project Name
    TATA Motors Medium & Heavy Commercial Vehicles
  • Client Name
    TATA Motors
  • Industry Name
    Automobile
  • Project Type
    BTL