Nestle Nan Pro Launch
To devise an innovative launch concept for NAN PRO.
• T.I.C. came up with the concept ‘Cultural Revolution’
• At the pre function area the chronology of the revelations was set up where T.I.C. kept 3 self standing panels (1st panel was of Green Revolution, followed by White Revolution on 2nd and Cultural Revolution on 3rd one)each describing a revolution by the product.
• Inside the hall an AV was played on the three revolutions. Once the Cultural Revolution AV ended, the emcee introduced Immunity and then connected the event to Probiotics and how it helped the immune system.
• Post this, launch of NAN Pro Pack took place through a dance sequence (chronology based story sequence) with a jingle on probiotics (interspersed with kids’ dialogs)
• Then there was an LED split and the NAN Pro pack was revealed. Later on the theme of Cultural Revolution (campaign anthem) and the concept of “I AM PRO” was introduced
• As a give away, “I AM PRO” wrist bands were given to all.
• The launch was done in 4 metro cities of India – Delhi, Mumbai, Chennai and Kolkatta with similar pattern.
• Apart from that various other activities were planned for the guests like face paintings, games, wall painting etc.
Result: Client was very happy with the launch and appreciated that T.I.C. managed same standard of event in all the cities.
Project NameNestle Nan Pro Gold Launch
Project TypeProduct Launch