Mercedes GL Class Launch

Objective:
• GL-Class was luxurious in the SUV segment. Company wanted to position GL class as exclusive, prestigious and versatile.
• The car was a perfect combination of superior on-road and off-road handling capabilities and multi faceted personality of its owners and was best in the class of 7-seater SUV’s. Theses qualities were expected to showcase in an innovative way in the event.

T.I.C. Delivered:
• Thematic backdrop extending to AV screens was placed to showcase grandness of the car.

• The new GL 350 CDI and S 500 L was launched in a fascinating and splendid press launch in Delhi. Mercedes spokesperson drove out the vehicle on an unruly track and then bring the same on stage.

• As per T.I.C. suggestion car’s day lights/parking lights were kept at the stage to match the set lighting.

• To showcase the luxury and safety of the car on AV screen –T.I.C. used changing/rotating imagery and the look and feel of set reflected the ruggedness of an SUV along with its on-road/off-road maneuvering capabilities.

• Around 200 press representatives attended the launch which included an Ice Ballet performance by ballet dance troupe from Montreal

• Event hosted by famous Simone Singh

Result:
Client appreciated T.I.C. for its excellent execution

  • Project Name
    Mercedes GL Class Launch
  • Client Name
    Mercedes
  • Industry Name
    Automobile
  • Project Type
    Press Launch