Jetta’s tag line said all about the objective – A fun to drive, sporty sedan, for men who love to be boys at times. T.I.C. has to keep the same in mind while organizing the event
- Unique way of story-telling was adapted by T.I.C., through astonishing Sand act along with interesting acrobat, ring act & engaging laser man act
- Guests were entertained from Illuminated juggling act with UV light effect
- For the first time, then rising star, Formula driver Ashwin Sundar was invited to make the launch. He drove the new Jetta on stage and unveiled the car with lights, sound, laser etc Plasmas were installed in all the cities for the speakers
Huge PR mileage was received because of the innovative manner story was told.
Project NameJetta launch
Project TypeProduct launch and Press Conference