Honda CBR 250 Dealers’ Test Drive Event in Thailand

Objective:

Launch most awaited motor bike – Honda CBR 250 to all the dealers and arrange for test drive so that they can sell it in India market.

T.I.C. Deliverables:

  • Honda wanted to launch its new bike Honda CBR with lots of buzz and noise.
  • Since all the bike enthusiasts were eagerly waiting for the bike, Honda officially organized first test drive for all dealers at Thailand’s BIRA racing track to make this bike more in demand.
  • All the arrangements were done by T.I.C. starting from hospitality to arranging for test drives, entertainment to launch.

Result:

T.I.C. managed the entire test drive event flawlessly.

  • Project Name
    Honda CBR 250 Dealers Test Drive Event in Thailand
  • Client Name
    Honda
  • Industry Name
    Automobile
  • Project Type
    Product launch and Press Conference / MICE