Fiat Linea T Jet Launch
- To introduce the Linea variant “Linea T-jet” which has immense style, class and beauty intertwined with power
- “Admiration Guaranteed” – a term in itself saying beauty and look of the product being given a high priority
- But now it’s The Refined Power that’s adding to it. But with the launch of Linea ‘Tjet’ admiration has taken an altogether new Leap.
T.I.C. built the story around:
- Which retains the core virtues of Linea – style with substance
- Adds an element of power in a subtle yet promising manner
- Which promises Admiration Guaranteed to the next level
- Presented Linea T jet through a story that takes Lineaedge to a new level
- T.I.C. decided to present Linea through a story narrated by someone who truly spells beauty and power. A personification – who embodies the key virtues of Beauty, admiration and hence power. One who reveals her journey from a dreamer to an icon of beauty! A narrator of her biographic journey – revealing her two absolutely different avatars. A real character which is uniquely created taking physical and emotional attributes of Linea. With this thought T.I.C. roped Miss Universe 1994 Sushmita Sen.
- She was an icon who can truly be called an ambassador of beauty across the world. Her journey was of aspiration – from a young girl to a Miss Universe. She was an epitome of beauty with substance- with intelligence and charisma.
- The event was an experience that showcased ‘Admiration Guaranteed’ The birth of Linea T-jet
- There was a performance on Voila Voila which mesmerized the crowd.
Project NameFiat Linea T Jet Launch
Project TypeProduct launch and Press Conference