Fiat Linea T Jet Launch

Objective:

  • To introduce the Linea variant “Linea T-jet” which has immense style, class and beauty intertwined with power
  • “Admiration Guaranteed” – a term in itself saying beauty and look of the product being given a high priority
  • But now it’s The Refined Power that’s adding to it. But with the launch of Linea ‘Tjet’ admiration has taken an altogether new Leap.

T.I.C. Delivered:

T.I.C. built the story around:

  • Which retains the core virtues of Linea – style with substance
  • Adds an element of power in a subtle yet promising manner
  • Which promises Admiration Guaranteed to the next level
  • Presented Linea T jet through a story that takes Lineaedge to a new level
  • T.I.C. decided to present Linea through a story narrated by someone who truly spells beauty and power. A personification – who embodies the key virtues of Beauty, admiration and hence power. One who reveals her journey from a dreamer to an icon of beauty! A narrator of her biographic journey – revealing her two absolutely different avatars. A real character which is uniquely created taking physical and emotional attributes of Linea. With this thought T.I.C. roped Miss Universe 1994 Sushmita Sen.
  • She was an icon who can truly be called an ambassador of beauty across the world. Her journey was of aspiration – from a young girl to a Miss Universe. She was an epitome of beauty with substance- with intelligence and charisma.
  • The event was an experience that showcased ‘Admiration Guaranteed’ The birth of Linea T-jet
  • There was a performance on Voila Voila which mesmerized the crowd.
  • Project Name
    Fiat Linea T Jet Launch
  • Client Name
    Fiat
  • Industry Name
    Automobile
  • Project Type
    Product launch and Press Conference