Industry forecasts Experiential Trends in ’16

Trends in the events and experiential marketing industry are ever changing. Brands and agencies can be often spotted spending millions on research to find out what will work with the target audiences and how can they formulate their marketing strategies accordingly. However, if 2015 was any indication the trends that will make a successful experiential initiative for brands in 2016 seem to be more diverse and outrageous than ever.

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