world-expo

T.I.C. organized First EverTata Truck World Expo in India

Tata Motors launches the first ever Advanced Trucking Expo in India

  • An extensive range of Tata Medium and Heavy Commercial vehicles are displayed at Huda Gymkhana Club, Gurgaon.
  • From powerful & fuel efficient Tippers for Construction and Mining Applications to the Prima range of trucks and trailers, to the LPT scowls and tractor trailers, you will find them all under one roof at this Expo.
  • Go colorful at the special Truck-Art zone

New Delhi, October 17, 2014: Tata Motors, India’s largest Commercial Vehicles manufacturer, brings to India – Truck World: Advanced Trucking Expo. The Expo is being held from the 16th – 19th October at the Huda Gymkhana Club in Gurgaon, New Delhi. This is a marquee event and a unique initiative by Tata Motors to connect with its stakeholders in a very engaging way. Through “Truck World: Advanced Trucking Expo”, Tata Motors, which has always spearheaded the change in the auto industry, is re-emphasizing its efforts in bringing world-class innovation, proven developments in technology and enriching customer engagement to the Indian customer.

The expo was inaugurated with the cultural performances, entertainment and lighting of the lamp ceremony by Tata Motors Officials. The event has been conceptualized and managed by T.I.C., which has given a distinctive appeal to the expo with their unique designs and strategic planning of space, to bring out the best in these massive trucks on display.

The Expo offers a great opportunity for customers to explore the latest vehicles and technology that Tata Motors has to offer in India’s trucking landscape. The company has plans to organize similar events in other Tier II and Tier III cities of the country.

The entire range of Tata Motors’ Medium and Heavy Commercial Vehicles, including the powerful & fuel efficient Tippers for Construction and Mining Applications under Tata Construck, the Prima range of trucks and trailers, the LPT scowls and tractor trailers, are on display at the Expo. Some of the prominent models on display are – the Prima 3138.K 19, the Prima Lx 3123.K 18, the LPT 3718 10×2 27 feet, the LPS 4923 CR 6X4 BSIII and the Prima 4023 9m SW Trailer.

A special Truck-Art zone has also been created in association an artist, who is creating colorful floral patterns, depictions, calligraphy of verses, on these mighty trucks. These adorned vehicles are examples of ‘moving art’ under which various parts of the vehicles have been decorated differently.

About Tata Motors
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2, 32,834 crores (USD 38.9 billion) in 2013-14. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.

About T.I.C
T.I.C. is an event management firm has over 22 years of experience in international events, weddings, live communications and experiential marketing. It has pan India presence and representation offices in Kuala Lumpur, Malaysia, Dubai, North Africa and Malta-located in the heart of the Mediterranean Sea as well as reaches out to the most sought after destinations in Southern Europe, North Africa, Middle East & South East Asia. The company stands on the pillars of excellence, exuberance and experience is regarded as one of the pioneers of Event Management Industry. With the presence of more than two decades in the industry, TIC today act as one stop solution provider for all Event management solution. The company has successfully delivered more than 15,000 projects.

For further information, please contact:
Mr. Arthur Serrao
Corporate Communications
Email – arthur.serrao@tatamotors.com
Phone – +91 961977723

Divya Bhatia
Sr Manager PR & Corporate Communications
T.I.C.
Email : divya@ticisfun.com
Phone : +91-9999819826