Category: Media Coverage

Trends in the events and experiential marketing industry are ever changing. Brands and agencies can be often spotted spending millions on research to find out what will work with the target audiences and how can they formulate their marketing strategies accordingly. However, if 2015 was any indication the trends that will make a successful experiential initiative for brands in 2016 seem to be more diverse and outrageous than ever.

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Despite the changing economic conditions in the country, the event industry in India remained unperturbed in 2015, registering an overall growth of approximately 22%. This growth was motivated by a burgeoning demand for experiential events by the corporate sector, which is leaving no stone unturned to lure customers.

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Tata Motors recently launched the Tata Ace Mega with the tag line “ab life mein jo hoga mega hoga”. To introduce this new entrant in the market, Tata Motors has launched a series of events across India, executed by T.I.C. This series of events is a one of a kind project where the company is reaching out to more than 150 cities. These events began in July this year and will go on till the end of the year. As of now, more than 120 cities have already been covered. Tata Motors has reached around 40,000 people so far.

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Tata Motors, one of India’s largest commercial vehicle manufacturer recently launched its all new TATA Ace Mega with the tag line of “Ab life mein jo hoga Mega hoga”. This variant is TATA’s strategy to continue the legacy established by Tata Ace “Chota Haathi” which has over 14 Lakh customers on road. – Read complete story, click here.

T.I.C. won prestigious EEMAX Global Awards 2015, consecutively for the second year for TATA Motors T1 Truck Racing Championship Season 2. TATA Motors T1 Prima Truck Racing Championship has won two awards in the following Categories : Gold for Best execution of a sports event and Silver for Best public Event (Ticket + non ticket).

EEMAX Global 2015 Winners official site

EEMAX Global 2015 Winners Eventfaqs

EEMAX Global 2015 Winners Everything Experiential

Appaluse July-Aug Inner 2015_Rev (1a)

Integrated Event Marketing